Reality

To a good extent, we are what we appear to be. After all, the beings that interact with us act with respect to us in the way that they do because of our appearance.
Naturally, the mode of perception of the perceiver determines halfway the appearance. The other half is what we project.

Evolution therefore also happens in terms of appearances.
Whether a male is seen as fit for the eggs of a female is determined by how the male appears. Hence, the mating dance, the peacocks feathers, and the wide proliferation of forms throughout the animal and plant kingdoms.

So, what we can accomplish determines on what we project.
What we can project relies on what we are.
What we do project is determined largely by what is projected to us.
Often we do not know what we are capable of projecting - and with that, what we are capable of becoming.

"Adapt to the venom"
that was what the snake told Eve,
the forbidden knowledge of how we got where we are.

Taboo, which can only be released in the daemonic reaching. This is why we do what we do as a species, why we build what we build and make it so big and dangerous. It has nothing to do with what we would be able to make use of, even less what is necessarily to our benefit, it simply follows from the fact that can't possibly do anything besides create beyond ourselves, and this terrifies us now, and thus this building is suffused with terrible motives and dank tastes.

Capitalistic growth is the same as militaristic proliferation, and both of it is necessary for us to not go insane. Unless or until an earthly logos is found.

Agree that others respond to us according to how they perceive us.

So the image of our self we are projecting should be within our capabilities to reify.